strategic web builder
The digital department you 
never hired
Sitelane takes structural responsibility for your online results. Not build-and-vanish, but keep improving while you grow.
- Conversion copy for your landing pages and campaigns.
- Brand positioning for growing SMEs and foundations.
- Custom tooling to bring slow processes together in one simple interface.
Van keuken-ontwerpstudio tot boombeheer voor gemeenten
The classic agency model is broken
Websites are built as if your company stops growing on launch day
"No, that's not possible" or "that'll cost extra". Slow processes, detached project managers talking to developers, extra invoices for every tweak... Your site is outdated before it goes live. And afterwards? Silence.
- Upfront: Big investment, no guarantees
- During: Months of waiting, content is your problem
- After: Every change means a new invoice
How a website grows with your organisation
Not a digital business card,
but a business machine
Strategy
Starting with your business, not with pretty screens. Uncovering customer pain and turning your vision into an actionable plan.
Content-first
Design follows narrative. Copy that doesn't just sound great, but actually gets visitors moving.
Continuous growth
Launch isn't the finish line but the starting gun. Ongoing development and CRO keep you ahead.
Proven value
From cost centre to growth engine
4+ hours saved every week
"Sitelane exceeded all our expectations in both price and functionality."
— Danique Wiltink, Baboon Amsterdam
+50% conversion growth in 90 days
"A valuable sparring partner who helped us position PKW strategically."
— Wouter van den Acker, PKW
Won a major government contract
"Sitelane ensured sharp positioning and a presence that immediately builds trust with serious clients."
— Joost de Jong, M91200
5× more applications + custom intranet
"Finally a web developer who really thinks along with business processes and immediately builds custom tools. That's the strength of Sitelane."
— Marius, Andeweg
Who this works for
Organisations that don't see their website as a one-off project, but as part
of their operations
You recognise yourself when:
- Your website needs to do something: generate leads, sell products, recruit people, build trust with clients
- You want someone who thinks along, even when you're not sure what the next step is
- You're done with months of waiting, filling content yourself and ending up with a site that's outdated on day one
This won't work for you if:
- You know exactly what you want and just need someone to build it
- You want a site and then do everything yourself
- Every change has to go through three managers first (and decisions take weeks)
Then don't work with me. This model only works with organisations that dare to move.
These organisations already partnered with Sitelane
What does it cost when your website generates nothing?
Not because it's poorly built, but because nobody stays responsible once it goes live. At Sitelane we don't work with projects. We work with 24-month partnerships.
Every partnership starts with strategy
pricing.strategy.subtitle
I don't start a project without one. In a single session we sharpen who your customer is, what you promise and how you stand out. You get a Product Vision Canvas, Messaging Canvas, rewritten homepage copy and sitemap. By the end of the session, everyone is aligned.
€750one-off
Start a partnership afterwards? This amount is deducted.
Foundation
€250/month· 24 months
Your story, sharp and online. Strategy, copy and design, professionally executed and continuously maintained. Visitors understand what you do and why they should choose you.
- Design & development
- Conversion-focused copy
- Hosting, security and maintenance
- Updates within hours
- Monthly analysis and optimisation
Growth
€400/month· 24 months
Your story and your processes, online. Everything from Foundation, plus custom work: e.g. online job listings, quote requests that land in your CRM, an intranet for leave requests, integrations with your existing systems. For organisations where the website also needs to take over work.
- CRM & product/quote request forms
- E-commerce integration
- Custom tools & automation
- Continuous strategic adjustments
Why 24 months?
Because growth takes time.
A website gets better by building, measuring, adjusting and repeating. That doesn't work in a one-off project. After 24 months you decide again. Your call.
Plan introductionPlan a no-obligation introduction (20 min)
Your route to the good web
No hour-long meetings slowing things down. Short, sharp communication so you can get on with running your business.
Born from frustration with the existing agency model
Too many websites are dead the moment they go live. Built, delivered, invoice paid. And then? Nobody looks after them. The content ages, the market shifts, but the site just sits there. Sitelane exists because I believe a website only creates value when someone stays responsible for it.
Content as the foundation
Content is often an afterthought. The design is created, then the final copy is written. In my experience, that's not the best approach. Frustration from having to fill in content yourself or finding that the content doesn't match the design often stems from this approach.
One point of contact, powered by AI
Sitelane is driven by Tim van den Bosch , powered by advanced AI tooling and a network of specialists. You always have one direct point of contact. All projects are documented, hosted on enterprise platforms and built with standard technology, so continuity is always guaranteed.
Everything you need to know in one minute
Pick the package that fits. For a fixed monthly fee design, development, maintenance and updates are handled for a 24-month agreement.
Included: strategy, design, development, copy, hosting, security, maintenance and updates. No deposits or setup fees. Not included: external licences, stock photography or ad spend. The price you agree on is the price you pay.
After 24 months you decide again. Continue, stop or try something else. Your call. Renew? Free redesign. Just need maintenance? Reduced rate. Prefer to go independent? You take full ownership of your website.
Early termination triggers a 50% fee on the remaining balance. If you'd like to transfer the site, the remaining amount must be settled in full.
All projects are built with standard technology (Nuxt/Vue), fully documented and hosted on enterprise platforms like Cloudflare and Github. Should anything happen, any developer can take over the project (you own everything). You're never dependent on one person.
Honest answer? You probably don't want to. Clients never log in. Why wrestle with a backend when you can just drop a change request in Trello? Sitelane handles it directly — that's part of the service. Want to manage things yourself in the future or switch providers? No worries. All content lives in open, readable text files under version control. You can always access it, without complex software. Bonus: no CMS means no database to hack. Your site is ultra-secure.
At most agencies, SEO is an afterthought. At Sitelane, it's the foundation. It starts with the tech: clean code, human-readable URLs and lightning-fast load times. But the real gains come from content. No shotgun approach on popular terms, but deep research into search intent. Sitelane hunts for 'low-hanging fruit': search terms where your competition is asleep, but your customers are actively searching. By creating smart landing pages for these terms, customers are attracted without you spending thousands on ads.
See how your site delivers more within 90 days
During the intake we explore your current situation and whether Sitelane is the right fit.
No slick sales pitch, just 20 minutes of strategic advice.