SEO • Strategy • Execution
SEO optimization that actually makes your website findable
Your website is online, but nobody finds it. SEO optimization changes that. Not with tricks or vague reports, but with a concrete plan executed step by step. Sitelane handles this from Delft, for businesses in Rotterdam, The Hague and the rest of South Holland.
Sound familiar?
Why your website isn't findable yet
You have a good-looking site, but traffic stays flat. The causes are usually the same.
- Your website was built without an SEO foundation
- You don't know which search terms to target
- Someone once did 'something with SEO', but nobody really followed through
- Your competitor ranks above you and you don't understand why
- You receive reports but no concrete actions
- You want more visitors, but not through ads alone
SEO in practice
What SEO optimization looks like in practice
SEO optimization means structurally improving your website so search engines understand what you do, who you do it for and why you're the best choice. That goes beyond just filling in keywords. We look at technical health, content structure, internal links, loading speed and how your site compares to the competition. We do this with tools like Search Console, SERP analysis, content gap analysis and keyword intelligence. No guesswork, just data-driven decisions.
First steps
What we tackle first
We don't start with everything at once. We look for quick wins: search terms where your competition is weak but your customers are actively searching. We combine that with technical improvements that have immediate effect. Think of fixing loading times, cleaning up title tags and structuring your content so Google understands what each page is about.
The approach
What happens in 30, 60 and 90 days
Lay the foundation
Technical audit, keyword research, Search Console setup, identify quick wins. You provide access to your site and analytics. We deliver a priority list and implement the first improvements.
Content and structure
Optimize existing pages, build new landing pages for high-potential search terms, improve internal link structure. You give feedback on content. We write and publish.
Measure and adjust
First results visible in Search Console. Analyze position improvements, pick up new opportunities, sharpen content strategy. You see what works. We propose next priorities.
Investment
What SEO optimization costs
SEO optimization is included in Sitelane's Growth package at €400 per month. That includes technical SEO, content optimization, keyword research and monthly reporting. No hidden costs, no hourly billing. You know exactly what you pay and what you get.
What you get
Concrete results from SEO optimization
- Technical SEO audit with priority list
- Keyword research focused on your market and region
- Optimized title tags, meta descriptions and headings
- Content that matches your audience's search intent
- Monthly reporting with positions, traffic and actions
- Internal link structure that strengthens your key pages
- Faster loading times and better technical scores
Is this for you?
Who SEO optimization works for
Dit past bij jou
- Service providers who want to be found by their target audience via Google
- Businesses with a website that generates too few visitors or enquiries
- Organizations that want to invest in organic growth instead of ads only
Dit past niet
- Businesses that want to rank number 1 within a week
- Organizations that have no time for feedback on content and strategy
- Webshops with thousands of products competing purely on volume
Related services
Veelgestelde vragen over SEO optimalisatie
Technical SEO improvements are visible immediately. Position improvements in Google typically take 4 to 12 weeks, depending on your competition and the current state of your site. After 3 months you'll have a clear picture of what works.
Not necessarily. Blogging can help, but only if it matches search intent. We focus on pages your target audience actually searches for. Sometimes that's a blog post, more often it's a well-optimized service page.
Both. Technical SEO covers loading speed, site structure, indexing and error pages. Content SEO covers the right search terms, good copy and internal links. We always fix the technical foundation first, then content.
SEO optimization is included in the Growth package at €400 per month. This is a fixed amount, not an hourly rate. You know upfront what you pay and what you get. No hidden costs.
All content and optimizations stay on your site. Positions may drop over time if your competition keeps optimizing, but you don't lose everything at once. Technical improvements are permanent.
Absolutely. SEO and ads reinforce each other. Ads give immediate traffic, SEO builds organic traffic you don't have to pay per click for. We align search terms so you don't duplicate effort.
We work with Search Console, our own keyword intelligence tools for the Dutch market, SERP analysis, content gap analysis and technical audit tools. No generic dashboards, but targeted data that leads to concrete actions.
SEO is ongoing work. The first 3 months lay the foundation, then you optimize continuously. Our model works with a 24-month partnership, so we have enough time to achieve real results.
Ready to improve your findability?
Schedule a free 20-minute introduction. We'll look at where the opportunities are and what SEO optimization can do for your business.
Schedule a free introduction (20 min)