Leads • Conversion • Growth
Lead generation that delivers enquiries through your website
Your website looks good, but enquiries lag behind. Lead generation doesn't start with more ads. It starts with a website that convinces visitors to get in touch. Sitelane helps businesses in Rotterdam, The Hague and surroundings turn their website into an enquiry machine.
Sound familiar?
Why your website doesn't generate leads
You have traffic, but it doesn't convert. That's not about your offering.
- Visitors browse around but never fill in a form
- Your contact page only has an email address and phone number
- You don't know which pages visitors view before dropping off
- Your proposition isn't clear enough for someone seeing you for the first time
- You have no idea what percentage of visitors converts
- Your competitors do something different and you're not sure what
How it works
Lead generation through your website
Good lead generation through your website revolves around three things: attracting the right visitors, showing a clear proposition and making it as easy as possible to get in touch. We make sure your pages match what people search for, your message is clear and your forms and call-to-actions are in the right place. No popups, no chatbots nobody wants, no marketing circus.
Common mistakes
Where it usually goes wrong
Most websites lose leads in three places: the proposition is too vague, the form asks too much information or the visitor doesn't know what the next step is. Additionally, many sites lack landing pages for specific search terms. Your homepage can't do everything. Each service or target audience deserves its own page that precisely matches the search query.
Data and action
Measure and improve without hassle
We measure which pages attract visitors, where they drop off and which forms convert best. We do this with privacy-friendly analytics, without cookie banners. Based on that data we adjust pages, copy and forms. A little better every month.
The approach
More leads in 30, 60 and 90 days
Analysis and quick wins
Measure current conversion rate, assess forms, sharpen proposition. You provide input about your target audience and offering. We implement the first improvements.
Pages and content
Build landing pages for your key services, place call-to-actions, write convincing content. You give feedback on texts and offering. We publish.
Optimize on data
Analyze results, strengthen best-performing pages, refine forms. You see which pages generate leads. We adjust where needed.
What you get
Concrete results from lead generation
- Optimized forms that remove friction
- Landing pages per service or target audience
- Clear call-to-actions on every relevant page
- Content that matches your audience's search intent
- Monthly reporting with conversion rates and action points
- Privacy-friendly analytics without cookie banners
- A/B testing of copy and form variants
Is this for you?
Who lead generation works for
Dit past bij jou
- Service providers who want more enquiries through their website
- B2B businesses that want to use their website as a sales channel
- Organizations that want to grow without spending more on ads
Dit past niet
- Webshops that run purely on product sales
- Businesses without a clear offering or service to sell
- Organizations unwilling to sharpen their proposition
Related services
Veelgestelde vragen over lead generatie
Yes. Our approach focuses on organic traffic via SEO and a website that converts well. Ads can supplement that, but aren't necessary.
That depends on your industry. For service providers, 2-5% is healthy. We measure your current conversion and work towards improvement. More important than the percentage is the quality of leads.
Not necessarily. We can connect forms to email, Trello or your existing workflow. A CRM is useful if you process many leads, but for most businesses a simple solution is enough.
Short forms with 3-4 fields convert best. The less you ask, the more people fill it in. We test variants and optimize based on data.
Then we start there. In the strategy session we sharpen your proposition: what do you offer, for whom, and why should someone choose you? Without a clear proposition, optimization doesn't make sense.
Minimal. We need input about your offering and target audience, and feedback on content. Count on 2-3 hours per month. We handle the rest.
All pages, content and optimizations stay on your website. The forms keep working. You only lose the ongoing optimization and reporting.
SEO is a component of lead generation. SEO brings visitors, lead generation ensures those visitors actually get in touch. We handle both.
Want more enquiries through your website?
Schedule a free 20-minute introduction. We'll look at your website together and discuss where the biggest gains are.
Schedule a free introduction (20 min)